--- title: Unsubscribe Feedback Survey Now on Your Preferences Page description: New unsubscribe feedback surveys offer insights to help marketers reduce churn and enhance email content relevance. Learn how to leverage this new feature effectively. image: https://www.growthdriven.solutions/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20digital%20interface%20showcasing%20an%20unsubscribe%20feedback%20survey%20The%20background%20is%20a%20soft%20gradient%20of%20light%20blue%20and%20white%20giving%20a%20clean%20and%20professional%20look%20At%20the%20center%20a%20rectangular%20box%20outlines%20the%20survey%20featuring%20a%20seri-2.png --- [![Growth Driven Solutions](https://www.growthdriven.solutions/hs-fs/hubfs/GDSolutions%20Logo%20150x80.png?width=120&height=63&name=GDSolutions%20Logo%20150x80.png "Growth Driven Solutions")](https://www.GrowthDriven.Solutions) - Digital Marketing Resources - [AI Search Grader](https://www.hubspot.com/ai-search-grader) - [Get HubSpot for Free](https://www.hubspot.com/products/get-started-am?utm_medium=am&utm_source=am_ambassador) - Blog - [HubSpot Insights](https://www.growthdriven.solutions/gds-resources) - Digital Marketing Resources - [AI Search Grader](https://www.hubspot.com/ai-search-grader) - [Get HubSpot for Free](https://www.hubspot.com/products/get-started-am?utm_medium=am&utm_source=am_ambassador) - Blog - [HubSpot Insights](https://www.growthdriven.solutions/gds-resources) ![HubSpot Email Unsubscribe Exit Survey](https://www.growthdriven.solutions/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20digital%20interface%20showcasing%20an%20unsubscribe%20feedback%20survey%20The%20background%20is%20a%20soft%20gradient%20of%20light%20blue%20and%20white%20giving%20a%20clean%20and%20professional%20look%20At%20the%20center%20a%20rectangular%20box%20outlines%20the%20survey%20featuring%20a%20seri-2.png) Aug 12, 2025, 10:14:48 AM | [HubSpot](https://www.growthdriven.solutions/gds-resources/tag/hubspot) # Unsubscribe Feedback Survey Now on Your Preferences Page New unsubscribe feedback surveys offer insights to help marketers reduce churn and enhance email content relevance. Learn how to leverage this new feature effectively. Share - [mailto:?&subject=Unsubscribe%20Feedback%20Survey%20Now%20on%20Your%20Preferences%20Page&body=Unsubscribe%20Feedback%20Survey%20Now%20on%20Your%20Preferences%20Page%0A(https%3A%2F%2Fwww.growthdriven.solutions%2Fgds-resources%2Funsubscribe-feedback-survey-available-on-preference-pages)](mailto:?&subject=Unsubscribe%20Feedback%20Survey%20Now%20on%20Your%20Preferences%20Page&body=Unsubscribe%20Feedback%20Survey%20Now%20on%20Your%20Preferences%20Page%0A(https%3A%2F%2Fwww.growthdriven.solutions%2Fgds-resources%2Funsubscribe-feedback-survey-available-on-preference-pages)) - - - - Last updated: August 11, 2025 - Scheduled for release—expected August 26, 2025 **What is it?** You can now trigger an unsubscribe survey on the preferences page to collect feedback about why a contact is unsubscribing from all emails. View this feedback for more insights about your marketing email strategy. Turn every unsubscribe into a learning opportunity without adding friction to the unsubscribe process. ### **Why does it matter?** Automatically collect feedback when a contact unsubscribes from all email, giving marketers actionable insights to reduce churn and improve content relevance. ### **How does it work?** Within the [Subscriptions settings](https://app.hubspot.com/l/settings/marketing/email/subscriptions) tab, admins can toggle on the unsubscribe survey. ![](https://hubspot-product-updates.s3.amazonaws.com/prod/images/1749074406889/733e839c-dc69-42b9-b198-a3ad3e90e724) Once this setting is toggled on, anytime a contact unsubscribes from all email communications, they will see a questionnaire on the confirmation page inquiring as to the reason for the unsubscribe. The survey includes 5 preset options: - I'm no longer interested in your company - I didn't sign up for your mailing list - I receive too many emails - Your emails are not relevant to me - Other (50-character count open text field) ### Example ![The image depicts a modern digital interface showcasing an unsubscribe feedback survey The background is a soft gradient of light blue and white giving a clean and professional look At the center a rectangular box outlines the survey featuring a seri-2](https://www.growthdriven.solutions/hs-fs/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20digital%20interface%20showcasing%20an%20unsubscribe%20feedback%20survey%20The%20background%20is%20a%20soft%20gradient%20of%20light%20blue%20and%20white%20giving%20a%20clean%20and%20professional%20look%20At%20the%20center%20a%20rectangular%20box%20outlines%20the%20survey%20featuring%20a%20seri-2.png?width=640&height=427&name=The%20image%20depicts%20a%20modern%20digital%20interface%20showcasing%20an%20unsubscribe%20feedback%20survey%20The%20background%20is%20a%20soft%20gradient%20of%20light%20blue%20and%20white%20giving%20a%20clean%20and%20professional%20look%20At%20the%20center%20a%20rectangular%20box%20outlines%20the%20survey%20featuring%20a%20seri-2.png) **Accessing Data** There will be several ways to view the unsubscribe survey results ([click for video tutorial](https://www.loom.com/share/6b7f824c5a2d44b7a3344470b73d5263?sid=153d010e-a486-455e-970f-4b94bb6b2659)—available in English only), including -- - [Contact Record Page](https://knowledge.hubspot.com/records/filter-activities-on-a-record-timeline?hubs_content=knowledge.hubspot.com/records/pin-an-activity-on-a-record&hubs_content-cta=kb-breadcrumbs__item) (in the Activity Timeline) - Visit CRM \> Contacts \> search for the email of the contact \> click on the contact \> Activity tab \> locate the unsubscribe reason in the activity timeline - [Custom Report Builder](https://knowledge.hubspot.com/reports/create-reports-with-the-custom-report-builder) - This option will be available for Professional and Enterprise tier customers only. - New data may take 10-15 minutes to appear in reports. If a contact submits an unsubscribe survey, it could take 10-15 minutes for their response to appear in the report. - To build this report: 1. Go to Reporting \> Reports \> Create Report \> Custom Report Builder \> Choose my own data sources 2. Keep "Contacts" selected and also select "Marketing email activities" \> Next 3. Browse: Marketing email activities \> Gave reason for unsubscribe 4. Select "Gave reasons for unsubscribe." 5. Drag Default Measures \> "count of gave reasons for unsubscribe" on the Y axis 6. Drag Gave reasons for unsubscribing \> "Reason" on the X axis 7. To export your report, click on the "Export" button in the upper right corner. - [Marketing Email Performance Page](https://knowledge.hubspot.com/marketing-email/analyze-your-marketing-email-campaign-performance#analyze-the-performance-of-a-sent-email) - Visit Marketing \> Email \> click on the name of a sent email \> locate the unsubscribe reason chart in the Performance tab Additionally, we're aiming to have all unsubscribe survey results summarized in a central dashboard in the near future. **Callouts** - Available across all Marketing Hub tiers (Free, Starter, Professional, Enterprise) - The feature is enabled by default for all Free/Starter MH customers and **new** MH customers (customers who created an account after the launch date). - The feature is **not** enabled by default for **legacy** Pro/ Ent MH customers - Multi-language support. The page will be available in the language the user viewed their Manage Preference pages in. - The setting does not block or prohibit users from unsubscribing; it is optional and not required. Any responses received will be stored and made available to you. - Unsubscribe feedback surveys will also be available for one-to-one sales and sequence emails as long as [unsubscribe links](https://knowledge.hubspot.com/one-to-one-email/manage-unsubscribe-links-for-one-to-one-emails#add-an-unsubscribe-link-to-your-one-to-one-sales-and-sequence-emails) and [unsubscribed feedback survey](https://knowledge.hubspot.com/marketing-email/redirect-contacts-to-an-unsubscribe-survey) settings are enabled. **Omissions** - No API support - No customization of the survey questions ### **Who gets it?** All hubs and tiers, Marketing Starter, Marketing Pro, Marketing Enterprise, Marketing+ Pro, Marketing+ Enterprise ![HubSpot New Features Announcement](https://www.growthdriven.solutions/hs-fs/hubfs/Hubspot%20Logo.png?width=70&name=Hubspot%20Logo.png) ### Written By: HubSpot New Features Announcement ## You May Also Like ### [![Unsubscribe Feedback Survey Now on Your Preferences Page](https://www.growthdriven.solutions/hubfs/HubSpot%20Mobile%20Sales%20Rep%20Infographic.png) *Mar 20, 2026, 1:40:29 PM | HubSpot* Why use the HubSpot Mobile App](https://www.growthdriven.solutions/gds-resources/why-use-the-hubspot-mobile-app?hsLang=en-us) ### [![Unsubscribe Feedback Survey Now on Your Preferences Page](https://www.growthdriven.solutions/hubfs/DALL%C2%B7E%202025-05-13%2008.33.05%20-%20A%20person%20sitting%20at%20a%20desk%2c%20looking%20confused%20and%20overwhelmed%20while%20surrounded%20by%20multiple%20digital%20screens%20showing%20complex%20HubSpot%20dashboards%20and%20chart.webp) *May 13, 2025, 12:57:04 PM | HubSpot* Lost in HubSpot Reports? 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