Does Online Content Influence Buyers?

In a 2020 roundup of stats from industry experts, The Marketing Blender shared key insights that will help us all understand what’s happening in B2B buying.

• An estimated 73% of millennials in the workforce are involved in the purchasing process when it comes to products or services at their companies.
• In businesses with 100-500 employees, there are seven people involved in the buying decision on average.
• Most buyers (70%) are defining their own needs before reaching out to a salesperson, while 44% are already identifying their preferred solution before reaching out.
• 9/10 of buyers indicated online content has a moderate to major impact on their purchasing outcomes.
• 80% of decision-makers value a series of content over ads.
• Engineers are consuming 24% more content than they were a year ago – and the majority of that content (84%!) is online.

What do you think?